The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism

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Bibliographic Details
Authors and Corporations: Romani, Simona, Grappi, Silvia, Zarantonello, Lia, Bagozzi, Richard P
In: Journal of Brand Management, 22, 2015, 8, p. 658-672
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 658-672
ISSN: 1350-231X
1479-1803
DOI: 10.1057/bm.2015.38
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)