Balmer, J M T.(2016). Corporate brands and corporate marketing: Emerging trends in the big five eco-system. Journal of Brand Management, 23(1), 3-7. doi:10.1057/bm.2015.51
MLA CitationBalmer, John M T. "Corporate Brands and Corporate Marketing: Emerging Trends in the Big Five Eco-system". Journal of Brand Management, 23.1 ( 2016 ): 3-7.
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