Corporate brands and corporate marketing: Emerging trends in the big five eco-system

Saved in:

Favorite

Bibliographic Details
Authors and Corporations: Balmer, John M T, Abratt, Russell, Kleyn, Nicola
In: Journal of Brand Management, 23, 2016, 1, p. 3-7
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 3-7
ISSN: 1350-231X
1479-1803
DOI: 10.1057/bm.2015.51
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)