APA Citation

Vrontis, D.(2011). Wine marketing: A framework for consumer-centred planning. Journal of Brand Management, 18(4-5), 245-263. doi:10.1057/bm.2010.39

MLA Citation

Vrontis, Demetris. "Wine Marketing: A Framework for Consumer-centred Planning". Journal of Brand Management, 18.4-5 ( 2011 ): 245-263.

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