Authors and Corporations: | |
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In: | Journal of Brand Management, 18, 2010, 1, p. 1-4 |
published: |
Springer Science and Business Media LLC
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Media Type: | Article, E-Article |
Physical Description: | 1-4 |
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ISSN: |
1350-231X
1479-1803 |
DOI: | 10.1057/bm.2010.30 |
published in: | Journal of Brand Management |
Language: | English |
Subjects: | |
Collection: | Springer Science and Business Media LLC (CrossRef) |