Authors and Corporations: | |
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In: | Journal of Brand Management, 18, 2010, 3, p. 177-179 |
published: |
Springer Science and Business Media LLC
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Media Type: | Article, E-Article |
Physical Description: | 177-179 |
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ISSN: |
1479-1803
1350-231X |
DOI: | 10.1057/bm.2010.48 |
published in: | Journal of Brand Management |
Language: | English |
Subjects: | |
Collection: | Springer Science and Business Media LLC (CrossRef) |