Burmann, C.(2011). Does Internal Brand Management really drive Brand Commitment in Shared-Service Call Centers?Journal of Brand Management, 18(6), 374-393. doi:10.1057/bm.2010.50
MLA CitationBurmann, Christoph. "Does Internal Brand Management Really Drive Brand Commitment in Shared-Service Call Centers?" Journal of Brand Management, 18.6 ( 2011 ): 374-393.
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