Ahn, H.(2012). A two-dimensional approach to between-partner fit in co-branding evaluations. Journal of Brand Management, 19(5), 414-424. doi:10.1057/bm.2011.49
MLA CitationAhn, Hongmin. "A Two-dimensional Approach to Between-partner Fit in Co-branding Evaluations". Journal of Brand Management, 19.5 ( 2012 ): 414-424.
Remember to check citations for accuracy before including them in your work.