APA Citation

King, C.(2008). Internal branding: Exploring the employee's perspective. Journal of Brand Management, 15(5), 358-372. doi:10.1057/palgrave.bm.2007.48

MLA Citation

King, Ceridwyn. "Internal Branding: Exploring the Employee's Perspective". Journal of Brand Management, 15.5 ( 2008 ): 358-372.

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