In: | Journal of Brand Management, 11, 2003, 2, p. 133-136 |
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published: |
Springer Science and Business Media LLC
|
Media Type: | Article, E-Article |
Physical Description: | 133-136 |
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ISSN: |
1479-1803
1350-231X |
DOI: | 10.1057/palgrave.bm.2540160 |
published in: | Journal of Brand Management |
Language: | English |
Subjects: | |
Collection: | Springer Science and Business Media LLC (CrossRef) |