Building brand commitment: A behavioural approach to internal brand management

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Bibliographic Details
Authors and Corporations: Burmann, Christoph, Zeplin, Sabrina
In: Journal of Brand Management, 12, 2005, 4, p. 279-300
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 279-300
ISSN: 1350-231X
1479-1803
DOI: 10.1057/palgrave.bm.2540223
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)