Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry

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Bibliographic Details
Authors and Corporations: Papasolomou, Ioanna, Vrontis, Demetris
In: Journal of Brand Management, 14, 2006, 1-2, p. 177-195
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 177-195
ISSN: 1350-231X
1479-1803
DOI: 10.1057/palgrave.bm.2550059
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)