Sung, Y.(2009). Brand commitment in consumer–brand relationships: An investment model approach. Journal of Brand Management, 17(2), 97-113. doi:10.1057/palgrave.bm.2550119
MLA CitationSung, Yongjun. "Brand Commitment in Consumer–brand Relationships: An Investment Model Approach". Journal of Brand Management, 17.2 ( 2009 ): 97-113.
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