Brand commitment in consumer–brand relationships: An investment model approach

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Bibliographic Details
Authors and Corporations: Sung, Yongjun, Campbell, W Keith
In: Journal of Brand Management, 17, 2009, 2, p. 97-113
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 97-113
ISSN: 1350-231X
1479-1803
DOI: 10.1057/palgrave.bm.2550119
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)