Using time in branding: reflections and orientations in an increasingly competitive world

Saved in:

Favorite

Bibliographic Details
Authors and Corporations: Davies, Mark A. P.
In: Journal of Brand Management, 25, 2018, 2, p. 93-100
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 93-100
ISSN: 1350-231X
1479-1803
DOI: 10.1057/s41262-017-0066-0
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)