Building corporate reputation through consumer responses to green new products

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Bibliographic Details
Authors and Corporations: Pritchard, Mark, Wilson, Theresa
In: Journal of Brand Management, 25, 2018, 1, p. 38-52
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 38-52
ISSN: 1350-231X
1479-1803
DOI: 10.1057/s41262-017-0071-3
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)