Naidoo, C.(2018). Brands that do good: Insight into social brand equity. Journal of Brand Management, 25(1), 3-13. doi:10.1057/s41262-017-0072-2
MLA CitationNaidoo, Claire. "Brands That Do Good: Insight Into Social Brand Equity". Journal of Brand Management, 25.1 ( 2018 ): 3-13.
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