Hook, M.(2018). Antecedents and consequences of participation in brand communities: A literature review. Journal of Brand Management, 25(4), 277-292. doi:10.1057/s41262-017-0079-8
MLA CitationHook, Margurite. "Antecedents and Consequences of Participation in Brand Communities: A Literature Review". Journal of Brand Management, 25.4 ( 2018 ): 277-292.
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