Sihvonen, J.(2019). Understanding the drivers of consumer–brand identification. Journal of Brand Management, 26(5), 583-594. doi:10.1057/s41262-018-00149-z
MLA CitationSihvonen, Jenniina. "Understanding the Drivers of Consumer–brand Identification". Journal of Brand Management, 26.5 ( 2019 ): 583-594.
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