Personality-driven luxury brand management

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Bibliographic Details
Authors and Corporations: Heine, Klaus, Atwal, Glyn, Crener-Ricard, Sandrine, Phan, Michel
In: Journal of Brand Management, 25, 2018, 5, p. 474-487
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 474-487
ISSN: 1350-231X
1479-1803
DOI: 10.1057/s41262-018-0090-8
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)