Taking a deliberate approach: the enactment of brand orientation in an SME context

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Bibliographic Details
Authors and Corporations: Hodge, Nicole M., McMullen, Cathi, Kleinschafer, Jodie
In: Journal of Brand Management, 25, 2018, 4, p. 395-408
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 395-408
ISSN: 1350-231X
1479-1803
DOI: 10.1057/s41262-018-0095-3
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)