Piehler, R.(2018). Internal brand management: Introduction to the special issue and directions for future research. Journal of Brand Management, 25(3), 197-201. doi:10.1057/s41262-018-0096-2
MLA CitationPiehler, Rico. "Internal Brand Management: Introduction to the Special Issue and Directions for Future Research". Journal of Brand Management, 25.3 ( 2018 ): 197-201.
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