Hofer, K M.(2018). Sponsorship as an internal branding tool and its effects on employees’ identification with the brand. Journal of Brand Management, 25(3), 266-275. doi:10.1057/s41262-018-0098-0
MLA CitationHofer, Katharina Maria. "Sponsorship As an Internal Branding Tool and Its Effects On Employees’ Identification With the Brand". Journal of Brand Management, 25.3 ( 2018 ): 266-275.
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