Piehler, R.(2018). Employees’ brand understanding, brand commitment, and brand citizenship behaviour: A closer look at the relationships among construct dimensions. Journal of Brand Management, 25(3), 217-234. doi:10.1057/s41262-018-0099-z
MLA CitationPiehler, Rico. "Employees’ Brand Understanding, Brand Commitment, and Brand Citizenship Behaviour: A Closer Look At the Relationships Among Construct Dimensions". Journal of Brand Management, 25.3 ( 2018 ): 217-234.
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