| Title: | Employees’ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions; |
|---|---|
| Authors and Corporations: | |
| In: | Journal of Brand Management, 25, 2018, 3, p. 217-234 |
| published: |
Springer Science and Business Media LLC
|
| Media Type: | Article, E-Article |
| Physical Description: | 217-234 |
|---|---|
| ISSN: |
1350-231X
1479-1803 |
| DOI: | 10.1057/s41262-018-0099-z |
| published in: | Journal of Brand Management |
| Language: | English |
| Subjects: | |
| Collection: | Springer Science and Business Media LLC (CrossRef) |