| Title: | Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model; |
|---|---|
| Authors and Corporations: | , |
| In: | Journal of Brand Management, 25, 2018, 3, p. 250-265 |
| published: |
Springer Science and Business Media LLC
|
| Media Type: | Article, E-Article |
| Physical Description: | 250-265 |
|---|---|
| ISSN: |
1350-231X
1479-1803 |
| DOI: | 10.1057/s41262-018-0101-9 |
| published in: | Journal of Brand Management |
| Language: | English |
| Subjects: | |
| Collection: | Springer Science and Business Media LLC (CrossRef) |