The brand experience extended model: a meta-analysis

Saved in:

Favorite

Bibliographic Details
Authors and Corporations: de Oliveira Santini, Fernando, Ladeira, Wagner Junior, Sampaio, Claudio Hoffmann, Pinto, Diego Costa
In: Journal of Brand Management, 25, 2018, 6, p. 519-535
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 519-535
ISSN: 1350-231X
1479-1803
DOI: 10.1057/s41262-018-0104-6
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)