Trajectories of brand hate

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Bibliographic Details
Authors and Corporations: Zarantonello, Lia, Romani, Simona, Grappi, Silvia, Fetscherin, Marc
In: Journal of Brand Management, 25, 2018, 6, p. 549-560
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 549-560
ISSN: 1350-231X
1479-1803
DOI: 10.1057/s41262-018-0105-5
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)