Does CSR Matter? A longitudinal analysis of product reviews for CSR-associated brands

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Bibliographic Details
Authors and Corporations: Ford, Becky R., Stohl, Cynthia
In: Journal of Brand Management, 26, 2019, 1, p. 60-70
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 60-70
ISSN: 1350-231X
1479-1803
DOI: 10.1057/s41262-018-0108-2
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)