Researching CSR and brands in the here and now: an integrative perspective

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Bibliographic Details
Authors and Corporations: Golob, Urša, Podnar, Klement
In: Journal of Brand Management, 26, 2019, 1, p. 1-8
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 1-8
ISSN: 1479-1803
1350-231X
DOI: 10.1057/s41262-018-0112-6
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)