Koschmann, A.(2019). Evaluating the durability of brand alliances using Bayesian methods. Journal of Brand Management, 26(3), 268-276. doi:10.1057/s41262-018-0129-x
MLA CitationKoschmann, Anthony. "Evaluating the Durability of Brand Alliances Using Bayesian Methods". Journal of Brand Management, 26.3 ( 2019 ): 268-276.
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