Luxury brands pursuing lifestyle positioning: effects on willingness to pay

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Bibliographic Details
Authors and Corporations: Massara, Francesco, Porcheddu, Daniele, Melara, Robert D.
In: Journal of Brand Management, 26, 2019, 3, p. 291-303
published:
Springer Science and Business Media LLC
Media Type: Article, E-Article

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further information
Physical Description: 291-303
ISSN: 1350-231X
1479-1803
DOI: 10.1057/s41262-018-0130-4
published in: Journal of Brand Management
Language: English
Subjects:
Marketing
Strategy and Management
Collection: Springer Science and Business Media LLC (CrossRef)