Cooper, T.(2019). The levers of engagement: An exploration of governance in an online brand community. Journal of Brand Management, 26(3), 240-254. doi:10.1057/s41262-018-0132-2
MLA CitationCooper, Tony. "The Levers of Engagement: An Exploration of Governance in an Online Brand Community". Journal of Brand Management, 26.3 ( 2019 ): 240-254.
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