| Title: | Increasing purchasing intention of eco-efficient products: the role of the advertising communication strategy and the branding strategy; |
|---|---|
| Authors and Corporations: | , |
| In: | Journal of Brand Management, 26, 2019, 5, p. 550-566 |
| published: |
Springer Science and Business Media LLC
|
| Media Type: | Article, E-Article |
| Physical Description: | 550-566 |
|---|---|
| ISSN: |
1479-1803
1350-231X |
| DOI: | 10.1057/s41262-019-00150-0 |
| published in: | Journal of Brand Management |
| Language: | English |
| Subjects: | |
| Collection: | Springer Science and Business Media LLC (CrossRef) |