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Bibliographic Details
Authors and Corporations:	Jin, S. Venus, Muqaddam, Aziz
In:	Journal of Brand Management, 26, 2019, 5, p. 522-537
published:	Springer Science and Business Media LLC
Media Type:	Article, E-Article

further information
Physical Description:	522-537
ISSN:	1350-231X 1479-1803
DOI:	10.1057/s41262-019-00151-z
published in:	Journal of Brand Management
Language:	English
Subjects:	Marketing Strategy and Management
Collection:	Springer Science and Business Media LLC (CrossRef)

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