Cheong, Y.(2011). The Interplay Between Advertising Claims and Product Categories in Food Advertising: A Schema Congruity Perspective. Journal of Applied Communication Research, 39(1), 55-74. doi:10.1080/00909882.2010.536845
MLA CitationCheong, Yunjae. "The Interplay Between Advertising Claims and Product Categories in Food Advertising: A Schema Congruity Perspective". Journal of Applied Communication Research, 39.1 ( 2011 ): 55-74.
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