| Title: | The Interplay Between Advertising Claims and Product Categories in Food Advertising: A Schema Congruity Perspective; |
|---|---|
| Authors and Corporations: | , |
| In: | Journal of Applied Communication Research, 39, 2011, 1, p. 55-74 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 55-74 |
|---|---|
| ISSN: |
0090-9882
1479-5752 |
| DOI: | 10.1080/00909882.2010.536845 |
| published in: | Journal of Applied Communication Research |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |