Marquardt, R A.(1975). Does Advertising Communicate Product Quality to Consumers? Some Evidence from Consumer Reports. Journal of Advertising, 4(4), 27-31. doi:10.1080/00913367.1975.10672605
MLA CitationMarquardt, Raymond A. "Does Advertising Communicate Product Quality to Consumers? Some Evidence From Consumer Reports". Journal of Advertising, 4.4 ( 1975 ): 27-31.
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