| Title: | Aaker, David A. (Ed.).Advertising Management. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1975; |
|---|---|
| Authors and Corporations: | |
| In: | Journal of Advertising, 5, 1976, 4, p. 48-48 |
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 48-48 |
|---|---|
| ISSN: |
1557-7805
0091-3367 |
| DOI: | 10.1080/00913367.1976.10672665 |
| published in: | Journal of Advertising |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |