Race as a Dimension in Children's TV Advertising: The Need for More Research

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Bibliographic Details
Authors and Corporations: Barry, Thomas E., Sheikh, Anees A.
In: Journal of Advertising, 6, 1977, 3, p. 5-10
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 5-10
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1977.10672701
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)