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Bibliographic Details
Authors and Corporations:	Brown, Stephen W., Jackson, Donald W.
In:	Journal of Advertising, 6, 1977, 4, p. 15-18
published:	Informa UK Limited
Media Type:	Article, E-Article

further information
Physical Description:	15-18
ISSN:	0091-3367 1557-7805
DOI:	10.1080/00913367.1977.10672720
published in:	Journal of Advertising
Language:	English
Subjects:	Marketing Communication Business and International Management
Collection:	Informa UK Limited (CrossRef)

Comparative Television Advertising: Examining its Nature and Frequency