Children's Age, Intelligence and Sex as Variables Mediating Reactions to TV Commercials: Repeti...

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Bibliographic Details
Title: Children's Age, Intelligence and Sex as Variables Mediating Reactions to TV Commercials: Repetition and Content Complexity Implications for Advertisers;
Authors and Corporations: Hendon, Donald W., McGann, Anthony F., Hendon, Brenda L.
In: Journal of Advertising, 7, 1978, 3, p. 4-12
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 4-12
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1978.10673231
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)