| In: | Journal of Advertising, 7, 1978, 3, p. 52-53 |
|---|---|
| published: |
Informa UK Limited
|
| Media Type: | Article, E-Article |
| Physical Description: | 52-53 |
|---|---|
| ISSN: |
0091-3367
1557-7805 |
| DOI: | 10.1080/00913367.1978.10673245 |
| published in: | Journal of Advertising |
| Language: | English |
| Subjects: | |
| Collection: | Informa UK Limited (CrossRef) |