King, R L.(1984). Broadcast Advertising. 2nd Ed. Zeigler, Sherilyn K. and Herbert H. Howard. Columbus, OH: Grid Publishing Inc., 1984, 391 pp. Journal of Advertising, 13(3), 59-59. doi:10.1080/00913367.1984.10672903
MLA CitationKing, Robert L. "Broadcast Advertising. 2nd Ed. Zeigler, Sherilyn K. and Herbert H. Howard. Columbus, OH: Grid Publishing Inc., 1984, 391 Pp". Journal of Advertising, 13.3 ( 1984 ): 59-59.
Remember to check citations for accuracy before including them in your work.