Electronic Direct Marketing. Osborne, G. Scott. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1984. 163...

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Bibliographic Details
Title: Electronic Direct Marketing. Osborne, G. Scott. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1984. 163 pp. $8.95;
Authors and Corporations: King, Robert L., Beltramini, Richard F.
In: Journal of Advertising, 14, 1985, 1, p. 59-59
published:
Informa UK Limited
Media Type: Article, E-Article
further information
Physical Description: 59-59
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1985.10672933
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)