King, R L.(1985). Readings in Consumer Behavior: Individuals, Groups and Organizations. (Second Edition.) Wallendorf, Melanie & Gerald Zaltman (eds.). New York: John Wiley & Sons, Inc., 1984. 456 pp. Journal of Advertising, 14(2), 62-63. doi:10.1080/00913367.1985.10672948
MLA CitationKing, Robert L. "Readings in Consumer Behavior: Individuals, Groups and Organizations. (Second Edition.) Wallendorf, Melanie & Gerald Zaltman (eds.). New York: John Wiley & Sons, Inc., 1984. 456 Pp". Journal of Advertising, 14.2 ( 1985 ): 62-63.
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