Readings in Consumer Behavior: Individuals, Groups and Organizations. (Second Edition.) Wallendorf,...

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Bibliographic Details
Title: Readings in Consumer Behavior: Individuals, Groups and Organizations. (Second Edition.) Wallendorf, Melanie & Gerald Zaltman (eds.). New York: John Wiley & Sons, Inc., 1984. 456 pp;
Authors and Corporations: King, Robert L., Rotfeld, Herbert J.
In: Journal of Advertising, 14, 1985, 2, p. 62-63
published:
Informa UK Limited
Media Type: Article, E-Article

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Physical Description: 62-63
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1985.10672948
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)