Title: | Readings in Consumer Behavior: Individuals, Groups and Organizations. (Second Edition.) Wallendorf, Melanie & Gerald Zaltman (eds.). New York: John Wiley & Sons, Inc., 1984. 456 pp; |
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Authors and Corporations: | , |
In: | Journal of Advertising, 14, 1985, 2, p. 62-63 |
published: |
Informa UK Limited
|
Media Type: | Article, E-Article |
Physical Description: | 62-63 |
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ISSN: |
0091-3367
1557-7805 |
DOI: | 10.1080/00913367.1985.10672948 |
published in: | Journal of Advertising |
Language: | English |
Subjects: | |
Collection: | Informa UK Limited (CrossRef) |