Media Planning: A Practical Guide. Surmanek, Jim. Lincolnwood, IL: Crain Books, 1985. 165 Pp. $12.95

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Bibliographic Details
Authors and Corporations: King, Robert L.
In: Journal of Advertising, 15, 1986, 3, p. 61-61
published:
Informa UK Limited
Media Type: Article, E-Article
further information
Physical Description: 61-61
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1986.10673026
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)