The Relative Importance of Various Promotional Elements in Different Industrial Purchase Situations

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Bibliographic Details
Authors and Corporations: Jackson, Donald W., Keith, Janet E., Burdick, Richard K.
In: Journal of Advertising, 16, 1987, 4, p. 25-33
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description: 25-33
ISSN: 0091-3367
1557-7805
DOI: 10.1080/00913367.1987.10673092
published in: Journal of Advertising
Language: English
Subjects:
Marketing
Communication
Business and International Management
Collection: Informa UK Limited (CrossRef)